Last week, the R.I Convention Center Authority announced that Dunkin' Donuts has extended its naming rights and sponsorship agreement for the arena formerly known as the Providence Civic Center for another 10 years. The total cost: about $5 million. In addition to exterior and interior signage, and inclusion in all press releases regarding the facility, DD also has the exclusive right to sell its "core products" in the building.
Sounds like a "win-win" for everyone involved!
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