Friday, June 17, 2011

Let the Merchandising Begin!

Minutes after the Boston Bruins won Game 7 of the Stanley Cup Finals Wednesday night, an e-mail arrived in my in-box from Modell's, offering the "official" locker room Championship T-shirts and caps.

Studies have shown that merchandising revenues for professional sports teams are greatly impacted by winning. The Bruins can expect a big jump in merchandise sales over the next year (especially given how their playoff run ended suddenly and unfortunately last year).

I have a pretty good idea what I am getting for Father's Day . . . and Christmas.

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