Minutes after the Boston Bruins won Game 7 of the Stanley Cup Finals Wednesday night, an e-mail arrived in my in-box from Modell's, offering the "official" locker room Championship T-shirts and caps.
Studies have shown that merchandising revenues for professional sports teams are greatly impacted by winning. The Bruins can expect a big jump in merchandise sales over the next year (especially given how their playoff run ended suddenly and unfortunately last year).
I have a pretty good idea what I am getting for Father's Day . . . and Christmas.